In 1993,
a young and enterprising Parsee couple Dinshaw & Khurshid Variava took their love for
good food a step further ... by introducing one of the first Ginger-Garlic Paste brand (
SuperChef's ) in Mumbai. For a country where no food preparation comes without its share
of essential spice preparations, the ready to cook Ginger-Garlic paste from Aatash Foods
worked like a boon to bachelors, students, housewife, many of whom were working wives and
hence had little time to spend on preparing varied wet masala (spice mix) combinations,
required for practically every food preparation.
The Aatash Foods Ready-to-cook pastes changed all that - and after this, there was no
looking back... As more of high-quality, hygienically prepared and convenient ready to
cook paste mixes by Aatash hit the stores. Today, the family owned enterprise has grown in
size and stature with a well-equipped modern factory at W/409, T.T.C. Industrial Area,
Rabale MIDC, Navi Mumbai.
Quality, Taste,
Convenience... are the
pillars on which the Variavas have founded Aatash Foods. The brand is known for purest,
handpicked herbs and spices that go in as raw material for the mixes. The highest hygiene
standards in the production facility and a thoughtfully planned product range aimed at
adding convenience and taste to the cooking experience is what makes Aatash Foods - the
pride of households, professional chefs and catering establishments alike.
OUR
MISSION
* To transform
the daily cooking experience into one - full of convenience,
variety and great taste.
* To use quality ingredients and offer the
best value to customers in terms of quality, variety and price.
* To introduce more & more preparations
& convenient mixes based on changing customer's needs.
WHAT
MAKES OUR PRODUCTS SPECIAL ?
* Takes the drudgery out of cooking.
* Making authentic Indian food - made simple.
* Saves time and effort for the housewife.
* Adds convenience and simplifies cooking for
working women.
* Retains traditional taste and flavours.
* Perfect accompaniment - when you have guests
or parties |