about us

Our Story

In 1993, a young and enterprising Parsee couple Dinshaw & Khurshid Variava took their love for good food a step further … by introducing one of the first Ginger-Garlic Paste brand ( SuperChef’s ) in Mumbai. For a country where no food preparation comes without its share of essential spice preparations, the ready to cook Ginger-Garlic paste from Aatash Foods worked like a boon to bachelors, students, housewife, many of whom were working wives and hence had little time to spend on preparing varied wet masala (spice mix) combinations, required for practically every food preparation.

The Aatash Foods Ready-to-cook pastes changed all that – and after this, there was no looking back… As more of high-quality, hygienically prepared and convenient ready to cook paste mixes by Aatash hit the stores. Today, the family owned enterprise has grown in size and stature with a well-equipped modern factory at W/409, T.T.C. Industrial Area, Rabale MIDC, Navi Mumbai.
Quality, Taste, Convenience… are the pillars on which the Variavas have founded Aatash Foods. The brand is known for purest, handpicked herbs and spices that go in as raw material for the mixes. The highest hygiene standards in the production facility and a thoughtfully planned product range aimed at adding convenience and taste to the cooking experience is what makes Aatash Foods – the pride of households, professional chefs and catering establishments alike.

OUR MISSION

To transform the daily cooking experience into one - full of convenience, variety and great taste.

To use quality ingredients and offer the best value to customers in terms of quality, variety and price.

To introduce more & more preparations & convenient mixes based on changing customer's needs.

WHAT MAKES OUR PRODUCTS SPECIAL ?

Takes the drudgery out of cooking.

Saves time and effort for the housewife.

Adds convenience and simplifies cooking for working women.

Retains traditional taste and flavours.

Making authentic Indian food - made simple.

Perfect accompaniment - when you have guests or parties

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